To put it simply, a web development firm is a business that intimately understand the internet. You might think -What is so hard about the internet?-, but there is a lot going on in the internet that the average user does not know about, things like how websites rank on Google, what sort of ad placement on sites will convert visitors the best and how to best utilize social media to make sales. A quick look into each of these practices will show us how much work a web development firm has to do to produce results for their clients.
Ranking websites on Google is known as search engine optimization (SEO). SEO is an area of the internet that has developed a bad reputation, and for many web development firms it is hard to convince their customers that SEO is ethical. It is true that there are many dirty SEO specialists on the internet, but most established web developments firms are honest about their work and employ only whitehat (ethical) SEO practices. The two areas of SEO are on site SEO and off site SEO. On site SEO deals with creating affective meta tags for websites, appropriate title tags and optimizing keyword density. Off site SEO deals with backlinks, building backlinks is where most internet marketers turn bad because it is not an easy thing to do. Most of the spam on blogs and websites comes from these dirty SEO -specialists- trying to build links to sites. However, if you choose a well established web development firm, you do not have to worry about bad backlinks or unethical practices.
While it might seem like a simple task to throw a couple of advertisements on a website, there many different tactics to placing ads where visitors will actually see them and act on them. Drawing a user’s eye across and down a site is not an easy thing to do, and it takes years of experience to perfect, web development firms know how to create sites that can entice visitors in this way and their skills should not be underestimated. Social media is a newer territory for web development firms, but most have spent a lot of time learning the mechanics of Twitter and Facebook and can help clients skyrocket their sites and sales by using it correctly.
Check out a web development firm today if you feel like you have a site that deserves to get noticed online, you will not be disappointed.